Business Intelligence

Analytics are key to understanding your customer and critical to measuring the development of your relationship with them. The characteristics of good analytics are granularity, relevance of the data and the ability to create strong correlations. PlusNet's programs capture consumer purchase data, identifying which promotions trigger action and how they respond to email and in-store offers. Our analytics bring together email statistics, conversion, customer inquiries (phone, email, mail, fax, chat), purchase history and promotion preferences to provide a holistic view of the promotion to redemption cycle.